User acquisition — Asia focus
Performance-driven mobile user acquisition strategies tailored for Pakistan and neighbouring markets. Creative testing, channel management, and analytics for sustainable growth.
Services we provide
Creative Production
Short-form playable ads, thumbnails, and localised creatives optimized for installs and retention.
Channel Management
Campaign setup, scaling, and budget pacing across social and programmatic channels.
Analytics & CRO
Event tracking, cohort analysis and funnel optimization to improve ROI and LTV.
Channels & approach
We combine creative iteration with signal-driven bidding to find efficient pockets of users. Testing frameworks prioritize scalable creatives and clear KPIs: CPI, retention, and ROAS where applicable.
- Audience segmentation and lookalike expansion
- Creative A/B and playable pilots
- Cross-channel attribution and deduplication
Selected case studies
Regional launch — Action title
Rapid creative testing led to a 28% improvement in Day-7 retention during localized campaigns.
Soft launch — Puzzle game
Optimised funnels and analytics setup reduced wasted spend and improved CPI efficiency.
Scale-up — Casual title
Managed multi-market campaigns and creative rotations to sustain scale within target ROAS bands.
Process & playbook
Team
Ayesha Khan
Leads UA strategy and regional partnerships with a focus on efficient scaling and creative-led testing.
Local expertise, regional scale
Our multidisciplinary team combines media buyers, creatives and analysts to execute campaigns that balance short-term installs and long-term retention.
Ready to scale?
Contact our growth team for a free channel audit and initial playbook.